Using Data Analytics to Increase Revenues

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Data analytics is an essential tool in improving business performance. Businesses, both small and large today, are generating enormous amounts of data. Every transaction, every impression, every digital touchpoint produces data. Knowing how to capture and manage this data is not enough. Business owners and managers need to be able to understand and interpret this […]

Top 7 Data Analytics Trends for 2022

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Businesses generate huge amounts of data. Our traditional ways of understanding and interpreting data just can’t provide the needed insights to support business decisions today. Covid-19 has changed so many things, but one of the most long-lasting impacts of the pandemic will be how it has accelerated digital transformation. As we go about our daily […]