How Data Experts Help Marketing Managers Reduce Time on Monthly Reports

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As a Marketing Manager, you want to maximise the insight you gain from user data as it allows you to understand how effective your campaigns are. Future campaigns can also be better informed through the performance of past campaigns, and a more accurate understanding of your user groups along with any other changes. Skilled Data […]

How to Make the Most of Your Data as the Head of Finance

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Raw data can appear overwhelming, so it is important to understand what you can expect from your data and how data analysts help to organise this data into informative results. In this article we will break down what you need to focus on in order to extract the richest information from your data as the […]

The Advantages of Data & AI in Real Estate

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Artificial Intelligence is probably going to be the defining moment of this century. It’s impact now spans across a wide range of areas from business to medical applications where it continues to change the face of the industry. Real estate is one area where the impact of artificial intelligence and big data analytics continues to […]

How to Become a Power BI Expert

BI Expert

Power BI by Microsoft is an industry standard tool for business intelligence, and as such, proficiency in this program opens a lot of doors for people seeking to work in data analysis. Highly successful corporations such as Toyota, Adobe and Coca-Cola are thought to use Power BI in their business strategies. As one of the […]

Data Analytics Companies vs Freelancers

Data Analysts

When a business looks for help with their data, they often have a goal in mind, but are not sure what needs to be done to reach it. For example, a new retail start-up may want to find out who is talking about their company on social media, and whether this interest translates into sales. […]

Big Data Challenges and How To Overcome Them

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Big data is an industry that is growing at huge speed, with the amount of information stored in IT systems doubling every two years, and worldwide servers estimated to hold 44 zettabytes of information, enough to fill a stack of iPads reaching to the moon and back over 6 times. This makes it one of the most exciting times to be in data analysis and related fields, but there are undeniably significant challenges ahead as well.

What Does a Data Analyst Do?

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Data Analysts are the detectives of the data world, obtaining meaningful insights from the stacks of data that anyone can build, but few can comprehend. Similar to scientific research, data is gathered (or mined) and the scientist (or analyst) then puts these findings into context for us. In a nutshell, data analysts organise reams of information in order to observe patterns and analyse trends that are specific to your company — but that’s only the tip of the iceberg.

Top 7 Business Intelligence Platforms in 2021

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Gartner has produced a list of its current top recommendations for analytics and business intelligence platforms – technologies that help businesses gather, understand, and visualize their data. These platforms serve as the backbone of a company’s business intelligence strategy, using data to make better decisions. Here are Gartner’s top 7 best analytics and business intelligence platforms in 2021.

eCommerce Analytics

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Customer is king and if you know what they need, you have a loyal customer right there! That is why eCommerce analytics is used by all major eCommerce industries and is a key component of digital transformation of businesses. It’s a process of gathering data about your customer based on varieties of metrics set by […]