We are a small firm in fintech. Currently have a financial/data analyst with years of experience, primarily working in Excel and demonstrating strong proficiency in it. As we look to expand their role and skill set for broader analytical responsibilities, we are evaluating the right data visualization tool to invest in for training and adoption. While Tableau was widely regarded as the industry standard a few years ago, current trends suggest Power BI may be becoming the preferred choice. Given our aim to integrate more robust data visualization and SQL capabilities into our analytics function, which platform would offer better long-term value and alignment with current market demand?