Why does the Marketing industry need data?

Marketing is one of the industries who collect massive volume of data. The data analysis helps them identify the most loyal customers as they give the highest customer life time value. Data metrics like social media activity, online purchasing behaviour etc helps in focusing marketing efforts and email campaigns. Data insights provide a deeper understanding of the market, which in turn helps the marketing teams design the best marketing strategies which leads to customer conversions.

20%

Cost savings

10%

Increase in conversion

800 hours

Annual time savings

See how Marketing industry projects
turned into success stories
Laura Pardoe

I hired a data analyst from Pangaea X to analyze and prepare a furnished report for the year. Amazing results!!! On time and very professional service. I’ll be hiring more often.

Laura Pardoe
Grow Agency
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Vital Marketing industry skills involving data
Below are some niche skills required in the Marketing industry
Event management company (Data Automation)
Overview: An event management company hosts at least 4 big events every quarter. In each of these events, at least […]
Savings up to 20% of the cost
Optimization of the staff schedules
Manual free system
Marketing
An event management company hosts at least 4 big events every quarter. In each of these events, at least 300 people attend where there are different events like fun activities, sports, reading corners, singing events take place. Due to large number of attendees analysis of staffing and scheduling was required. 
Tools used: Knime, Power BI
Educational Training group (Data Automation)
Overview An upcoming marketing agency possessed customer engagement data, and user data based on different demographics, retail channel partners data. […]
Reduction of manual jobs
Annual savings of 1 FTE
Process Automation
Marketing
An upcoming marketing agency possessed customer engagement data, and user data based on different demographics, retail channel partners data. Now that they had collated a large amount of data, they wanted to put it to some sort of use either on ROI or to generate insights which could lead to ROI.
Tools used: Excel, SQL Server, SAP, NetSuite
Customer Segmentation (Data Science)
Overview A retail shop had seen a surge of online orders post covid. The client was interested in studying the […]
Automation and centralised repository of 16 products
Customer segmentation success- helped in increasing revenue.
Time saving by at least 3 hours per day.
Marketing
A retail shop had seen a surge of online orders post covid. The client was interested in studying the data to profile their customers into various segment to understand the pattern of their purchase. The management decided to set the analytics department and needed help with it.
Tools used: Informatica
Ticket booking company. (Data Analysis)
Overview A ticket booking system company serves about 12 destinations. The marketing department wanted to create deeper insights to deliver […]
5% increase in interaction
Saved 200 hours annual in automation
10% increase in conversion
Marketing
A ticket booking system company serves about 12 destinations. The marketing department wanted to create deeper insights to deliver campaign mails to their customers.
Tools used: Excel
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