Logistics service provider

11 April 2022
Logistics service provider


A logistics shipping company in United Arab Emirates incurred huge losses due to lack of organisation of their datasets. The management decided to collate all the datasets which were in hardcopies, convert them to digital copies and extract the data from them to generate insights on why and where are the issues created.


Setting up a new system in salesforce as the tool of choice – a customer relationship management application, generating reports like pipeline coverage analysis, win and loss conversions, sales forecasting, demand generation reports etc.


The hardcopies were digitalised using Intelligent document processing. The system was set up using deep learning which was trained and evaluated. The documents contained about 37 relevant data points. These points were converted into tables in Salesforce system which was split into multiple tables to extract the information in the form of reports.

Qlikview, a business intelligence tool was chosen to export & showcase the data with appealing visualizations to show the report to management to enhance data driven decisions.

Benefits Achieved

  • Automation of business system.
  • Standardisation of process and reports
  • Increased efficiency by 12% in the sales department.
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